Jenna Kelley on Instagram: "Purple shampoo 101🫧 💜 As a blonde specialist, I want to share some important tips on using this product effectively. While purple shampoo is amazing for neutralizing brassy tones, overusing it can lead to dry, dull hair. Here’s the thing: warmth in your hair is what makes it shine and appear brighter! When you overuse purple shampoo, you’re stripping away that warmth . To get the most out of this product, I recommend using it 1-2 times a week, and clarifying your ha