Chris Williams on Instagram: "Most business owners skip blogs because they don’t know what to write about — but the right topic can bring in the right customer. When I teach clients to write articles, I start with specific pain points, not broad services. For example: > ❌ “How to Hire a TV Installer” ✅ “How to Choose a 100-Inch TV Installer (Without Overpaying or Damaging Your Wall)” That difference speaks to someone searching out of frustration — not curiosity. They’ve already priced it out, th