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1:05
YouTube
HubSpot Marketing
93% More Clicks From One Copywriting Change
This brand changed one thing in their marketing copy. The result? 93% more clicks. They sell underarm sweat pads. Product was good. Copy was fine. Clicks were flat. Then a conversion copywriter made one change to the language. BEFORE: Focused on comfort. How the product would make you feel. Problem? Customers weren't thinking "I want to feel ...
1.2K views
1 month ago
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