The story of the taxi is also a story of American ingenuity. Entrepreneurs like John Hertz didn't just run a cab company; he founded the Yellow Cab Manufacturing Company in 1907. He chose yellow after a study identified it as the most visible color, turning his cabs into moving beacons of safety. Another immigrant success story was Morris Markin, a Russian-Jewish immigrant who built Checker Motors. By 1930, his durable, spacious Checker Cabs made up a remarkable 10% of the nation's taxi fleet, b