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The Marketing Tadka on Instagram: "Directed by Hoku and Adam, Starbucksā€™ ā€œName on a Cupā€ campaign turns a daily coffee ritual into a heartfelt story about identity and connection. By focusing on the moment a barista writes and calls out a customerā€™s name, the film showcases how a small, thoughtful act can create a sense of belonging. It reflects Starbucksā€™ commitment to making every customer feel acknowledged and welcome. The idea aligns with wider initiatives such as #ItStartsWithYourName, wher
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