On-Premise Strategy Driving 94% Soju Growth
0:59
YouTubePark Street University
On-Premise Strategy Driving 94% Soju Growth
Asian spirits are breaking out of niche dining rooms and claiming dedicated space on mainstream cocktail menus! While Soju and Shōchū are often grouped together, their growth trajectories in the U.S. market are diverging rapidly. Between 2019 and 2025, Soju volume exploded by 133%—fueled by global fascination with K-pop, K-dramas, and ...
142 views1 month ago
Shorts
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Soju Green Apple Review: apple 584 Flavor Reaction
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