Spectacular Animated Heinz’s New Baked Beans Ad
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Spectacular Animated Heinz’s New Baked Beans Ad
667.5K viewsSep 6, 2017
YouTubemustafa akindele
Heinz just launched a global campaign called “Looks Familiar.” The idea? French fry boxes across the world already resemble the iconic Heinz Keystone logo. By connecting this hidden similarity, Heinz reminded people that fries and ketchup are inseparable. Smart branding that makes you wonder: what else is hiding in plain sight? What’s the first thing this ad made you think of? 🍟🍅 @Heinz #Heinz #MarketingMentor | Marketing Mentor
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Heinz just launched a global campaign called “Looks Familiar.” The idea? French fry boxes across the world already resemble the iconic Heinz Keystone logo. By connecting this hidden similarity, Heinz reminded people that fries and ketchup are inseparable. Smart branding that makes you wonder: what else is hiding in plain sight? What’s the first thing this ad made you think of? 🍟🍅 @Heinz #Heinz #MarketingMentor | Marketing Mentor
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FacebookMarketing Mentor
HEINZ has launched a new global campaign, “Looks Familiar.”
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Mindset | Entrepreneurship | Business on Instagram: "Curiosity can be a powerful driver in advertising. In a Heinz ad, the brand initially shows only the outlines of fry boxes from around the world, paired with the question “Look Familiar?” This builds intrigue, keeping viewers guessing about what’s coming next. The reveal — the outline forming the iconic Heinz logo, followed by “When it’s fries, it has to be Heinz” — delivers a satisfying payoff. The campaign shows that holding back information
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