Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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Taking inspiration from the world of designers and their muses, Gucci’s Fall Winter 2019 campaign Prêt-À-Porter pays homage to the mythical passion, performance and pomp of the fashion circuit. | Gucci
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Gucci 100 brings together fashion and music in a collection that nods to the past while staying firmly in the present. on.gucci.com/Gucci100_ | Gucci
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