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serving looks at a place that serves 50 cent wings is insane behavior feat. @yedoye host: @𝙰𝙽𝙰𝙽𝙸𝙰 created by: @Mutuals and @Amelia shot by: @Samira M. q's and booking: @ilikerainbows produced by: @Tik Toker edited by: @Andrew Bourne socials: @Kim ✨ #Igbt #gaydarshow #wandasykes #oprah #mutualsmedia

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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho