ssreactdaily07 on Instagram: "Follow (us) @ssreactdaily07 for more! In 2009, Amul Macho’s innerwear brand ran a cheeky ad that flipped traditional gender roles and soap-opera clichés on their head. Shot in a dramatic, Bollywood-serial style, the protagonist is a man suffering the same social expectations usually placed on women—asking for his wife to fast for him (like Karwa Chauth), dealing with comparisons, and generally being the “victim” of overblown duty. In the twist, wearing the Amul Mach