AMI DESAI on Instagram: "Trying the viral purple powder 💜🪥 I’ll tell you I have been using this regularly the past week & love how it brightens but doesn’t cause any sensitivity. But the immediate whitening effect? Original video is from @shubwhyte (shubviralfinds on TikTok) #purplepowder #teethwhitening #whyte #testingproducts"

Krishna Patel ✨ Beauty + Self Care on Instagram: "Using lilac and purple shades to create this soft baby pink makeup on brown skin tone 🤎 This is the first glam of the year and love how it turned out 🥰 Would you try this glam? All products used are linked on my LTK store in bio ✨ @charlottetilburyskincare magic water cream @giorgioarmani luminous silk foundation shade 8 @kosas concealer @westmanatelier cream contour @anastasiabeverlyhills serum blush ‘baby pink’ @hudabeauty loose powder ‘cherr

Congratulations to me 14 million followers 🎉🎉🎉🤗 | purple speedy