An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The ads will only be shown to users within WhatsApp’s “Updates” tab to separate the promotions from people’s personal ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its launch.

Good morning. Markets take a breather as Iran signals it wants to talk. WhatsApp ads just entered the chat. And the Air India ...

Officials say Whatsapp will gather some data on its users including location and default language to help determine which ads should be targeted. But the company says it will not target message ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

Stocks broadly moved higher today following a Wall Street Journal report suggesting that military strikes between Israel and Iran could de-escalate in the near future. In addition to the broader ...

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

WhatsApp, owned by Meta Platforms, has announced plans to introduce advertising in parts of the messaging app in a bid to ...

Meta has announced that WhatsApp is finally getting ads, which the users will see in the Updates tab of the app.