I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Grab your matcha latte's, tight shirt, and baggy jeans as we explore the world of 'performative men' and how they came to be.

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...