Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

A NYC local delve deep into TikTok to uncover the most famous TikTok bites and sips around the city so you don't have to ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Though of course he has a surname, Nobu Matsuhisa has one of the most famous forenames in the world. Synonymous with sushi, ...

BuzzFeed producer Vicky (@miss_qi_vous) makes fancy smoothie bowls for the summer using blue spirulina, matcha, and activated ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

Mixue is arguably the most popular Chinese bubble tea brand in Indonesia with more than 2,600 outlets. By the end of 2024, ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line.