“Brand New Day” is based on the Spider-Man comic storyline of the same name. In the comic book story, Parker lands a deal with Mephisto to make the world forget he is Spider-Man and resurrect Aunt May. However, the spell essentially reboots his world and dissolves his marriage with MJ.

Destin Daniel Cretton ( Shang-Chi) is directing the film, which just started filming this week and is aimed at a July 31, 2026, release date. That’s a tight turnaround for a movie of this size, but it’s similar to what Marvel Studios did with Fantastic Four last year.

The answer, unsurprisingly, was Mark Ruffalo, who—not having ever gotten a standalone Hulk movie of his own—has been pretty happy over the years to pop up in other heroes’ films and TV shows, including a 2022 appearance in She-Hulk.