Lega Serie A is set to announce a sponsorship agreement with Bazr, the emerging ‘live social commerce app’ that blends online ...

TKO Group Holdings, the parent company of WWE and the Ultimate Fighting Championship (UFC), saw its revenue increase by four ...

New Zealand Rugby posted a loss of NZ$19.5m (€10.2m/$11.5m) for 2024, its third successive year of being in the red, with spending on its new media platform, NZR+, a major contributing factor.

Warner Bros. Discovery has registered a narrow loss in the first quarter, with total revenues down to $8.98bn (€7.95bn) ...

Building on its ambassadorial deal with WNBA star Angel Reese, Cash App has signed a jersey patch agreement with the league’s ...

Major League Baseball has followed in the footsteps of its rival North American leagues by securing its first-ever sponsor in ...

The Aramco Team Series on golf’s Ladies European Tour has been rebadged as the ‘PIF Global Series’ in a renewed commitment ...

LaLiga has terminated its exclusive media rights contract with Galaxy Racer (GXR) in the Indian subcontinent, and is poised ...

InCrowd expanded its focus last year to reposition as a holistic solutions provider for the sports industry. Through the ...

The Professional Tennis Players Association has scored an initial win in its legal campaign against the sport’s governing ...

TGI Sport has announced a four-year renewal with the England and Wales Cricket Board (ECB) to be its ‘official provider of ...

Verizon has signed a multi-year regional sponsorship agreement spanning US tournaments on the ATP Tour and WTA Tour in the ...