Adding layers and plug-ins to your stack gets expensive. It also creates complexity that can paralyze your organization.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos? by Laurie Sullivan (MediaDailyNews on 01/03/2025) Dan, you clearly don't understand the power of AI and what it can do.

Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, ...

The WPP report found that more than a quarter of fashion and beauty shoppers who follow influencers have purchased luxury ...

Similar to automated ad tools launched by Google and Meta, X's Grok-powered launches allow advertisers to manually edit the ...

Disney has outspent any movie release this year with $22.2 million in national TV advertising, according to EDO Ad EnGage.

A federal judge has thrown out antitrust claims by Unlockd Media, a now-bankrupt Australian ad company that served ...

Kelly Mahoney has been the retailer's interim CMO since last month, following the departure of Michelle Crossan-Matos.

Heidi Singleton joins from Interpublic's FCB where she was president of CCO of New Honor Society, a boutique shop within the agency network.

Professional reviewers such as Consumer Reports remain a trusted source of product recommendations, especially among older consumers.