Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue ...

Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase ...

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Artificial Intelligence - Has the rise of AI tools coincided with changes in employment levels in the United States?

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

When in the pursuit of growth, businesses need effective sales strategies to ensure they don't stagnate in the ever-evolving marketplace. Account-based selling has emerged as a successful approach, ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Chances are, if you're reading this article, you're either a marketer or you have some interest in marketing, and because that's the case, you probably understand that video has become one of the ...

At Snowflake, we've seen how our AI tools are transforming outcomes for our customers. From saving 4,000 hours a year on manual email intake to treating more patients in emergency rooms to saving 75% ...

Subscriptions have undergone a notable shift: Rising prices have become the norm as inflation, supply chain disruptions, and increasing operational costs have pressured companies to adjust their ...