As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush ...

In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam ...

Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into ...

Many B2B organizations face a common paradox — high ambition for AI but low velocity in adoption. Leaders are convinced of the why but struggle with the how and where to begin. The result is a cycle ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.