We’re excited to share several updates designed to give you more flexibility and clarity in your research with iMotions. From expanded VR headset support and improved integration options, to new ...

Explore 5 classic eye-tracking experiments for memory studies. These foundational paradigms reveal how gaze behavior reflects encoding, retrieval, working ...

Für Verbraucherforscher ist diese Unterscheidung von entscheidender Bedeutung. Sie verdeutlicht, warum man sich, wenn man sich ausschließlich auf nachträgliche Selbstauskünfte verlässt, der Gefahr ...

Choice architecture describes how decisions are shaped by the way options are presented. Order, framing, defaults, and timing all influence what people choose. Rather than changing preferences, choice ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Gamification isn’t just about badges and buzzwords. It’s not a gimmick, it’s a system. A way of shaping how people make decisions, commit to goals, and stay engaged with the world around them. When it ...

Discover how to create an environment that promotes the feeling of home, through optimal brain function with our guide on designing spaces conducive to cognitive well-being. Learn the essential ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...

iMotions powers multimodal clinical research, using synchronized tools like eye tracking, EEG, ECG, and respiration to assess therapies, study nonconscious behaviors, advance assistive tech, and ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. 2024’s Oscars brought emotional ...