For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, ...

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched ...

Imagine this: you’re an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd. The streamer, who you’ve watched regularly for six ...

OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look. A week after the platform made it easier for e-commerce companies to bulk create their ...

The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t exist yet. OpenAI just took big steps toward that threshold: turning on ...

The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of ...

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John ...

Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on ...

TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put ...

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...