BMW does not see the need to negotiate a special deal with the United States to avoid import tariffs, its chief purchasing ...

BMW's Neue Klasse tech is not only boosting efficiency and energy density but also lowering cost and increasing reliability.

The updated M5 is expected to debut in early 2027 as a 2028 model for the U.S. BMW’s latest M5 has only just begun deliveries ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

BMW offered exclusive details about the "Heart of Joy" computer responsible for the vehicle driving dynamics of the Neue ...

BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of ...

We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller. We get a spin in BMW’s Vision Driving Experience concept equipped with the ...

The changes are immediately apparent as the M5 adopts a Neue Klasse-inspired front fascia with a shorter grille that flows ...

BMW’s strategy is to ensure that its ICE and EV products look comparable—both inside and out—but each will have a distinctive feel. To make the new EVs feel as BMW-like as possible, though, the Vision ...

Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...