As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Return to a galaxy far, far away with Hot Toy as they unveiled their newest 1/6 scale Star Wars figure from Revenge of the ...

Episode III – Revenge of the Sith, Hot Toys has officially unveiled its Jedi Master Saesee Tiin sixth scale figure, which is ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

MATTEL has teamed up with OpenAI to develop toys and games with artificial intelligence (AI), and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

For older kids, the Toy Insider recommends a couple of throwback toys: the classic Water Blaster for just $9.99 and the Skip-It for $19.99.