WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

Iranian state television on Tuesday afternoon urged the country’s public to remove the messaging app WhatsApp from their ...

Mobile phone app logos for, from left, Facebook, Instagram and WhatsApp in are photographed in New York on Oct. 5, 2021.

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp has announced that it’s adding ads to the popular messaging app, though the initial implementation promises to be ...