WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

WhatsApp is set to launch several new features, providing businesses with increased opportunities for revenue generation on the Meta-owned platform. Over the coming months, Meta will look to monetise the capabilities of WhatsApp’s “Updates” tab.

Messaging app WhatsApp has introduced adverts for the first time, a departure from the anti-ad ethos it had when first set up. The famous bright green app had been unusual in major tech apps in not allowing adverts on the platform.