Anyone who has seen advertisements from Visa Inc.'s "Currency of Progress" campaign can't help noticing a stark contrast in its corporate message. The payments company's long-running "Visa: It's ...

Visa USA on Feb. 7 launched "Life Takes Visa," its first new brand campaign in 20 years. The campaign and tag line are designed to emphasize the theme of empowerment, Visa reports, promoting Visa's ...

THAT excitable girl on the Visa ads is so popular she may get a regular gig on a new sitcom. Christina Chambers, the happy checkout girl who gushes over “Frasier” star Jane Leeves in the credit card ...

Visa is making mobile a big part of its Olympic sponsorship with an effort that encourages consumers to get involved in the social-media-driven Go World campaign. The mobile ads are part of Visa?s ...

Are you a print subscriber? Activate your account. 1 day 15 hours ago By Ad Age Staff - 1 day 17 hours ago By Ewan Larkin - 1 day 17 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago 1 day ...

When the Visa marketing team met August 28 at 3 p.m. to discuss its plan for the NFL season, including an ad set to appear in this Thursday's kickoff game, the conversation quickly shifted to ...

One key rival of credit is cash. Visa USA goes head-to-head with it next month, when the new installment of its "Life Takes Visa" campaign urges customers to use the Visa check card rather than cash ...

The credit card companies are reportedly working on plans to take customer purchase data and use that to deliver targeted ads. CNET contributor Don Reisinger is a technology columnist who has covered ...