Some online football fans cried foul over the Seahawks and the Patriots heading to the Super Bowl, claiming a graphic posted ...

The NCAA on Friday approved a proposal that will allow Division I sports programs to place additional commercial logos or patches ...

West Virginia's athletic department has done a magnificent job honoring the past over the last couple of years. First, it ...

Drury's Jeff Frederick compares the "Wild, Wild West" era of the college sports transfer portal to the unruly days that led to the NCAA's formation.

Texas A&M could soon feature sponsor patches as the NCAA expands commercial branding across Division I sports.

The NCAA Division I Cabinet on Friday approved a proposal to allow teams to place corporate sponsorship logo patches on game jerseys, equipment and apparel during regular-season competition, opening ...

Fashion brands are competing for Olympic glory. For apparel and footwear brands, sports have always been less about medals ...

The foundation for the WNBA’s next television era is officially in place. As the league prepares for its debut season on a new national platform, USA Sports is finalizing key elements of its broadcast ...

OpenAI is planning to run a Super Bowl ad again this year — reportedly shelling out millions of dollars in an effort to win the budding AI wars.

NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in early February, the Comcast-owned company said on Tuesday.

Many think that Paige Bueckers needs to go back to the drawing board with her rumored new logo. Nike recently filed a trademark application for a logo that features the letters “PB” woven together in ...

The NCAA is considering changes to the transfer process for Division I men's and women's basketball that would shift the timing of and shrink the windows when players can officially enter the transfer ...