IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

Call it the unlikeliest of couples. IBM, one of earliest -- if not the first -- buyer of sports sponsorships from the tech (then called computer) category, has signed a global sponsorship deal with ...

If you’re looking to give EA Play ... in-game rewards. Take your favorite titles to the next level with members content that ...

Q, NHL 25 is built different giving players the time and space to control every inch of the ice, delivering an authentic ...

EA Sports has announced a multi-year deal with the Professional Women's Hockey League (PWHL) to bring the upstart league's ...

In addition to the PWHL integration, EA SPORTS will provide new ways to play NHL 25, starting with NHL Arcade launching this ...

I’m going to unveil the future of fighting in the next two months.” That was UFC CEO Dana White in an interview with ESPN ...

Mobile game monetization is a hot topic, and web shops are key. Don't miss this GamesBeat Next panel on developing a ...

Tomorrow’s update will add Carlos Prates and Jean Silva to the roster. UFC 309 Fight Week Challenges and new Alter Egos are set to arrive on November 12. Take a look at the patch notes below to see ...

As November is underway, Xbox Game Pass Ultimate subscribers can look forward to playing Microsoft Flight Simulator 2024, ...

Additionally, Game Pass Ultimate subscribers can claim a new perk, 1600 UFC Points for EA Sports UFC 4. Subscribers may ...

Xbox Game Pass is Microsoft's digital gaming subscription service that gives you unlimited access to dozens of Xbox, PC, and Backward Compatible games for $10.99 USD per month.