Who are brands making Super Bowl LX ads for—the humans watching the game or the AI chatbots recommending the products to buy? How storytelling is changing in age of AI.

Super Bowl LX is almost upon us, and the coming clash between the New England Patriots and the Seattle Seahawks is fascinating.

Starting with Super Bowl 54, Jay-Z and Roc Nation have largely been responsible for selecting the halftime show performers.

The use of Roman numerals as a part of each Super Bowl’s name is an NFL tradition that’s almost as old as the game itself. Beginning with Super Bowl V and continuing every year since (with one big ...

WhenDana White announced the UFC’s new bonus structure, it was supposed to feel like a win. A tangible sign that the ...

Remainder. Product. Algorithm. Ordered pair. Seemingly jargony words and phrases like these, referring to specific math concepts, might seem complex for elementary school students to grasp. But ...

For many individuals, growing uncomfortable with mathematics often starts in early childhood when they receive a worksheet with numbers on it. At this point in life, there may be feelings of panic, ...

Seattle Seahawks' QB Sam Darnold can earn $2.5 million in contract incentives if he leads his team to the Super Bowl. Sam Darnold has a lot to prove in the upcoming NFL Playoffs. And, turns out, also ...

JWST peered at the glowing trail of stars left behind by a candidate runaway supermassive black hole deep in space, revealing new insights after other telescopes looked at the event. When you purchase ...

He solved one of the hardest problems in mathematics — a million-dollar challenge that had defeated everyone for decades. Then, without taking the prize, the fame, or the spotlight… he vanished. This ...

Helen Branswell covers issues broadly related to infectious diseases, including outbreaks, preparedness, research, and vaccine development. Follow her on Mastodon and Bluesky. You can reach Helen on ...