Dana White addresses fan frustrations about ad interruptions during the UFC 324 event featuring Justin Gaethje and Paddy Pimblett.

A vote Friday to allow advertisements on college sports uniforms opened a new revenue stream for athletic departments, as ...

Early Super Bowl spots feature stars Ben Stiller, Benson Boone, Sabrina Carpenter, Post Malone, EJAE of "KPop Demon Hunters" ...

Four teams have been eliminated while only two have booked a direct place in the Round of 16 in the UEFA Champions League so ...

Two-time Indy 500 winner Josef Newgarden was the focus of Fox's latest IndyCar ad that will air during NFL games ahead of the 2026 season.

Football remains in full swing with roster additions and the Hawkeye men's/women's basketball programs get close games but ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game distribution remains locked behind legacy deals. The value of this shift ...

Jan 6 (Reuters) - NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in early February, the Comcast-owned (CMCSA.O), opens new tab ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

BOULDER, Colo. (AP) — Deion Sanders has a big fan in his new boss. You must be logged in to react. Click any reaction to login. You must be logged in to rate. Click any rating to login.

BOULDER, Colo. (AP) — Deion Sanders has a big fan in his new boss. Colorado athletic director Fernando Lovo may not know his way around Boulder just yet — or even his way around his new office ...