But before you buy the first primer you see, consider the type of formula you prefer (tubing or traditional), if you need it to be waterproof, and what your goal is: conditioning, lengthening, or all ...

Budget-friendly doesn't mean less effective. Case in point: ELF's Power Grip Primer that probably costs less than your weekday lunch order—but boasts over 30,000 glowing reviews. Fan of Tarte's Shape ...

Marianne Mychaskiw is a New York-based writer and editor who covers everything from beauty and style to wellness and entertainment. The primer and setting spray combo is an essential one if you're ...

When you've nailed your makeup look, the last thing you need is for it to melt away within a few hours. That's where makeup primer comes into play. The best ones not only keep your look in place all ...

Applying a primer as the first step in your makeup routine can work wonders to ensure your final look stays seamless and long lasting. Primers help fill in fine lines, blur blemishes and imperfections ...

I’ve been covering lifestyle content for over seven years. A good primer creates a smooth base, allowing for more seamless makeup application and all-day wear. The best primers for mature skin often ...

No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

The best part of watching a makeup tutorial is witnessing how the right combination of products can transform your skin in just a matter of minutes. Foundation can conceal your most stubborn scars or ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s normal for your skincare needs to change over the years—especially once ...

Whether you’re looking for a translucent formula to maintain a natural finish, a color-correcting primer to even out skin tone, or a multi-purpose product that delivers additional skin-care benefits, ...

Whether you're a beauty novice or a professional artist, make-up primer has long been hailed as the antidote to fleeting longevity, excess shine and stubborn texture. From blurring formulas to ...