More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...
The dentsu-e4m Digital Advertising Report 2026 projects online video to grow 22.3%, capturing a 29% share and emerging as India’s most engaging format for mobile-first audiences ...
As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.
TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...
On January 28, 2026, Meta reported revenue of $59.9 billion, up 24% year-on-year, driven largely by growth in advertising ...
Meta’s Instagram saw more than half of all its advertisements run on its short-form video Reels format in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower.
A recent Reuters investigation alleges that Meta, the parent company of Facebook and Instagram, earned billions from ...
The most striking indicator of this shift is the steady rise in digital’s share of total advertising spends. From just 12 per ...
Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...
For two days in January, ads on Pinterest promoting financial scams using visuals of Canadian politicians targeted users in ...
Meta is testing paid subscriptions for Instagram, Facebook, and WhatsApp. The basic versions will remain free, but extra ...
The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report ...