From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, ...

The annual clarion call for motorsports has arrived again with the Rolex 24 at Daytona, signifying the dawn of another racing season. The 64th edition of the sports car classic will gather another all ...

Over 200 of the world's best drivers have assembled at the Daytona International Speedway this weekend for the 24-hour endurance race known as the Rolex 24. The 64th annual iteration of the Rolex 24 ...

The racing season kicked off with a bang over the weekend, with the annual Rolex 24 at Daytona International Speedway proving an enchanting watch. The grueling event ended in style on Sunday afternoon ...

The event was founded by Bill France in 1962 as the three-hour Daytona Continental. Winning the race earns drivers a coveted Rolex Daytona watch, a significant status symbol in motorsports. DAYTONA ...

The Daytona 500 is still a few weeks away. But the auto racing season doesn't start with NASCAR's crown jewel; first comes the 2026 Rolex 24! Call it the Rolex 24 at Daytona, call it 24 Hours of ...

The new Rolex Building at 665 Fifth Avenue will welcome Angeles Wealth Management as its first tenant, with the firm relocating in the fall from 4,750 square feet at the Seagram Building at 375 Park ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

Rolex is likely only breaking even on its official secondhand watch program. That looks intentional. Leaving profits on the table protects the brand’s reputation while it tries to put flippers out of ...

Rolex has decided to close Carl F. Bucherer, following the 2023 acquisition of Bucherer AG by Rolex. The news broke via the Swiss newspaper Bilanz and marks a sudden end for the longstanding brand, ...

NASCAR Cup Series rookie Connor Zilisch is set to compete in IMSA’s Rolex 24 next month, officially joining the Action Express Racing group for the 2026 season opener at Daytona International Speedway ...

James Dowling, a well-known expert on the Swiss luxury brand, says the book also describes his 40 years as a watch collector. Share full article “Every Rolex book tells the historical story of the ...