Hypermedia, a subsidiary of W Group Holding, has launched what it says is the UAE’s most advanced real-time programmatic digital out-of-home (DOOH) ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

The phrase, "six seven" is a new slang term popular with Generations Z and Alpha. It originated from a lyric in the 2024 song "Doot Doot" by Skrilla. Despite its popularity, the phrase is considered ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

Programmatic advertising is far from dead. In fact, this might be the most exciting moment programmatic advertising has seen in years. By growing smarter and more aligned with the demands of modern ...

“Persistent inefficiencies” within the programmatic advertising ecosystem led to $26.8 billion in wasted global ad spend in the second quarter, according to the Association of National Advertisers’ ...

While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...

As younger generations continue to adopt new slang, a familiar word has become a meanspirited adjective. By Nicole Stock First came ate, served and cooked. Now chopped has found its way from the ...