Abstract: Autonomous Sensory Meridian Response (ASMR) is an audiovisual phenomenon characterized by tingling sensations and deep relaxation triggered by whispering, tapping, facial expressions, and ...

Hallucinations are more common than we think, and they may be an underlying mechanism for how our brains experience the world. One scientist calls them “everyday hallucinations” to describe ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Daniel Shepherd does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

The concept of risk plays a central role in modern society, evident from its wide application in daily life. A quick internet search for “risk” yields millions of results, and the term has become part ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

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The autonomous sensory meridian response (ASMR) could help you access an altered sense of consciousness, research suggests. Oxytocin, colloquially known as the love hormone, is largely responsible for ...

EcoOnline’s latest workplace safety survey reveals a dangerous disconnect between how safe employees feel and the risks they face. A new safety report from software provider EcoOnline highlights a ...