The humble Lego brick is undergoing a dramatic technological makeover that could transform how children and, of course, adults, play with the iconic toy. At CES 2026 in Las Vegas, the Danish toymaker ...
Lego has unveiled Smart Play, a new interactive game tool. It adds Smart Bricks, Tags, and Minifigures with sensors and speakers. The tool is launching officially with Star Wars set in March. Lego has ...
When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...
Were you a Lego set kid or a giant-bucket-of-Legos kid? I was a sets kid all the way — I loved, and still love, the zen feeling of building something incredible a little bit at a time. Also, every ...
Amazon has dropped its new LEGO deals for Black Friday, which includes the intricately-designed 2,651-piece Pac-Man Arcade set, currently down to $188.99 (30% off), its lowest price ever according to ...
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The LEGO Group is building its largest distribution center in the world in Prince George County, Virginia. The 2 million square-foot facility is part of a larger investment in Central Virginia, ...
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