Lady Vols basketball had a disappointing season, but won't miss the NCAA Tournament for the first time. Here's why Tennessee ...

Procter & Gamble, famous for launching ad characters like Mr. Clean and Mr. Whipple, is debuting Bruce, a dog who will help ...

Penny Hardaway's future as Memphis basketball coach has been the focus of intense scrutiny by fans and media for weeks.

Without federal legislation codifying rules on athlete compensation and eligibility or an entirely new structure, there is likely no end in sight for the stream of lawsuits being filed by schools and ...

Bakyne Coly was seemingly preparing for a professional career. He has decided to sue to remain in college football. Here's ...

Huggins, alongside senior Mr. Basketball finalist Fred Smith Jr. (19 points), dominated the post in the second half, besting ...

Britt Schellhammer filmed a commercial with Caitlin Clark. After filming, Clark gave the 14-year-old an autographed, unreleased pair of Nike Kobes.

The University of Memphis has spent approximately $11 million on athlete revenue share payments since July 1, 2025. This figure is part of a new system allowing schools to pay players up to a cap of ...

Turning players into walking, running and jumping corporate advertisements is a step too far, even in the highly commercialized world of college athletics.

Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its growing presence.

Borrero has tied his proposed study of the UDB to the state’s housing crisis. He told the Herald last month: “The reason why we have such a crisis with housing and the cost of land and the cost of ...