Funding announcements and expansion milestones are often treated as endpoints. From a marketing standpoint, they're stress ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Standard Chartered Hong Kong has unveiled a campaign featuring local influencers Grace Chan and Torres Pit to highlight Cathay Mastercard’s unique travel privileges and miles-earning power. Also known ...

OpenAI is paying employees more than any tech startup in recent history, according to financial data it has shown investors. The company’s stock-based compensation is about $1.5 million per employee, ...

Big tech is spending big on artificial intelligence. In advertising, the fast-evolving technology is already juicing revenue. For more than a decade, small businesses and big brands have flocked to ...

Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct. The report was ...

Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise ...

“Integrating Print and Digital Marketing” isn't a new topic, but the fact is that it really is very powerful. While some of the tactics are the same, we now see a big change in the behavior of the ...

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