Sallie Mae ® (Nasdaq: SLM), formally SLM Corporation, today announced it has appointed Steve Turner, Chief Technology and Enablement Officer. In this role, Turner will oversee technology architecture ...

The marketing strategies that powered you through Series B can become bottlenecks at Series C because they’re optimized for ...

A sales enablement expert explains why content, messaging, and clean data—not hype—are the real keys to scaling sales teams ...

Back in January, branding guru Tom Rinks, who co-founded the sunscreen brand Sun Bum and created Taco Bell’s famous chihuahua, predicted that marketing would get weird in 2025. He was not wrong. If ...

I was recently having a conversation with the chief data officer of a large, global bank and the head of engineering at a second large, global bank. That might sound like a setup to a joke, but this ...

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B marketers have been ...

How can you effectively support successful data modernization at your organization? Improving data to fuel AI has widely captured organizational attention today. However, TDWI research reveals that ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Too many organizations still think about performance management as a compliance exercise or a check-the-box activity done once or twice a year. Even when companies move toward continuous performance ...

Email security provider EasyDMARC has launched Touchpoint, a lead generation and sales enablement tool designed specifically for MSPs. Touchpoint is designed to equip MSPs with AI-driven insight and ...