Sales enablement has gone from being used by 19% of companies in 2013 to 59% in 2017. And for good reason — there's a direct correlation between sales enablement disciplines and attaining sales quotas ...

Owen Richards begins by challenging the conventional notion of thought leadership. He argues that being a thought leader is often equated with being vocal, but that doesn't necessarily correlate with ...

SAN DIEGO--(BUSINESS WIRE)--Seismic, the global leader in enablement, today released the findings of its new Generation Enablement Report: Driving Strategic Change with the Power of AI. More than 600 ...

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, ...

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...

SAN DIEGO, Aug. 20, 2019 /PRNewswire/ -- Only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect ...

High-impact campaigns are strategic initiatives that align with core customer needs, navigate complex buying journeys, and deliver tailored marketing programs. They require a unified organizational ...

A Dynamic Leadership Journey Across Healthcare, Animal Health, and Digital TransformationMarie-Rose Wagner is a ...

Sales enablement is a great opportunity to cement an effective working relationship with sales. Charlotte Graham-Cumming, director at Ice Blue Sky, offers advice on getting started Forrester defines ...

TOKYO--(BUSINESS WIRE)--Bloom&Co. Group, a company that delivers business growth by developing and implementing brand and marketing strategies based on customer insights, is announcing a partnership ...

The beverage industry is a dynamic and competitive landscape where the ability to swiftly adapt to market changes and consumer preferences is crucial. In this context, marketing and sales intelligence ...

Luanne Tierney, the 14-year Cisco veteran who took over four weeks ago as new vice president of global partner marketing for fast growing networking equipment provider Juniper Networks, spoke with ...