Harkrishnan Pillai, TheSmallBigIdea’s Founder, believes brands must move at the speed of culture without losing their soul, ...
Almost a quarter of social media budgets in Australia now go to content creators, according to influencer marketing platform ...
Leading US tobacco brands are flouting platform and federal marketing policies designed to restrict young people's access to ...
When news broke that ByHeart infant formula was linked to a botulism case following a national recall, the response followed ...
Social Setting founder Christina Westley delivers under-the-radar content creators with quantifiable ROI to CMOs tired of overpaying for reach that doesn’t convert.
Creator marketing is evolving from campaigns to data-driven systems. How Later connected creator data to drive membership ...
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Seeking brand advocates: How to get influencers to market your product
Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.
As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...
How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...
Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.
TikTok creator Romeo Bingham made up a new jingle for Dr Pepper that was so catchy, the soda company used it in a TV ad.
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