When Lee Corso returned to Bloomington for the first time as ESPN "College GameDay" analyst and extraordinary picker, he didn't have a famed mascot headgear to wear. That changed this Indiana football ...

TEMPERATURES WILL GET HERE. COMING UP IN JUST A FEW SIDNEY BRADFORD THANK YOU. A MASCOT THAT WAS ONCE A SPARTANBURG STAPLE HAS FOUND A NEW HOME. BERNIE, THE FORMER MASCOT OF LIMESTONE UNIVERSITY, HAS ...

Since the early days of gaming, video game mascots have been as important as the games themselves. These help establish a brand, and fans enjoy returning to play their favorite characters, which can ...

Dubbed the People's National Championship, the college football game has become a viral sensation thanks to its toaster pastries Julio Aguilar/Getty The Pop-Tarts Bowl has become a viral sensation ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

Some of the most beloved mascots in college sports took center stage on Saturday. Ahead of the Pop-Tarts Bowl matchup between Georgia Tech and BYU, the bowl revealed the six different edible Pop-Tarts ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

As it turns out, you can get paid quite a bit in Phoenix for monkeying around. That salary — which, for comparison purposes, is more than double the $95,000 salary of Arizona Gov. Katie Hobbs — has ...

Years ago, when I told my team that I was trademarking a brand mascot called Nugget, I was met with disbelief. Maybe their hesitation came from memories of Microsoft’s mascot, Clippit (aka Clippy), ...

The mascot for the USA World Cup has been unveiled, but soccer fans are miles away wagging their tails in response to the announcement. U.S. Soccer announced in a post on X that has been viewed a ...

MLB mascots could be hitting home runs on Instagram, according to a new report on the internet earnings potential of the crazy creatures. The Phillie Phanatic, the furry green creature from ...