New rules of the game: 3 ways to score the 2026 World Cup marketing opportunity

The 2026 World Cup will be the biggest cultural moment in modern sport. And it’ll also be the biggest wasted opportunity for ...

How the New York Times reinvented itself and why games now sit at the centre of its future

On the latest episode of The Drum Podcast, New York Times advertising chief Tusar Barik explains how the Times has quietly ...

Watch Avengers megastar Chris Hemsworth’s shambolic attempt to play drums with Parkway Drive earlier this year

Meanwhile, Hemsworth is set to return to the Marvel Cinematic Universe as Thor in Avengers: Doomsday next year. It will be his first time picking up the hammer and sporting the cape since he starred ...