Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

Coupons are like pancakes: One may get the job done, but a stack of them can be a lot more satisfying. It’s referred to as coupon stacking, and experienced deal hunters employ every tool at their ...

Relationships and engagement are key to marketing your retail store, and exclusive offers are one way to build both. Digital and physical coupon-based promotions can be powerful tools for attracting ...