New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

CTV is reshaping TV advertising with more control for audiences. Marketers must adapt to precision targeting and creative strategies. Ethical data usage and transparency are crucial in the CTV ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Social media platform Pinterest is acquiring tvScientific, a connected television advertising platform that automates and optimizes ad buying for marketers. “The deal will help expand Pinterest's ...

EXCLUSIVE: Alan Cumming‘s Just For Laughs gala special is set for Canada’s Crave and CTV Comedy. One Night Out with Alan Cumming, filmed live in front of an audience during the Just For Laughs ...

Timothée Chalamet took to Instagram Live on Tuesday to reveal a cryptic, high-concept promo for his upcoming ping-pong epic “Marty Supreme.” The live stream opened with Chalamet sitting in what ...

Connected TV continues to see rapid growth projections -- seemingly versus other popular digital media platforms, according to eMarketer. This year CTV will see a 7.7% rise in media time spent per day ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...

NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively ...

At the Bowie Performing Arts Center, people turned out for a Motown explosion. The event was held by CTV, the cable station in Prince George's County that has delivered local news, cable access shows ...

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform ...