If you've watched any of Taylor Sheridan's television series, you know that the settings and communities he brings to life on the screen truly look and feel authentic and real. While some of the ...

One Tree Hill is a great teen drama, but once you've finished it, go ahead and check out similar shows like The O.C., ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already ...

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV exposure and retail outcomes, per details shared with Marketing Dive. The ...

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Born Liu Kuo-Yung in 1946, Jason Pai Piao has starred in many films. However, all of them failed to garner much attention. It wasn't until 1975, when Pai signed a contract with Hong Kong's newly ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...