As first revealed by The Drum last year, the media and technology business had made it a priority to amalgamate the array of adtech propositions it inherited when AOL and Yahoo were brought under its ...

Yahoo’s new parent, Oath, will have to make do without one of the acquired company’s key ad platform executives. BrightRoll CEO Tod Sacerdoti is exiting the video demand-side platform and exchange he ...

The integration will enable advertisers using the BrightRoll DSP to access digital display and video inventory across devices on the network using Yahoo audience data. The Sharethrough Exchange gives ...

Today, BrightRoll announced a suite of solutions designed to help advertisers maximize the impact of their mobile video advertising across screens and devices. Advertisers running programmatic video ...

2014 was a fantastic year for online video advertising, finds a BrightRoll survey of ad agencies. In the last year, 48.3 percent of agencies said a majority of their RFPs (requests for proposal) ...

Yahoo has finalized the acquisition of video platform and publisher services firm BrightRoll. Announced late Monday, Yahoo says the deal will "dramatically strengthen" Yahoo's video advertising ...

Yahoo! ( YHOO) announced on Tuesday, November 11, that it is acquiring video ad programmatic platform BrightRoll for $640 million in cash.. This acquisition can catapult Yahoo to #1 position in terms ...

Being a publicly traded independent video advertising company is no fun. Just take a look at Tremor Video and YuMe. Tremor has lost more than two-thirds of its value since going public in June 2013, ...

Yahoo is acquiring San Francisco-based BrightRoll, a company that specializes in video advertising, for the amount of $640 million in cash. The acquisition could help Marissa Mayer, the CEO of Yahoo, ...

Yahoo is buying digital video advertising service BrightRoll for $640 million in the Internet company’s latest attempt to boost its revenue after years filled mostly with financial futility. The ...

Yahoo will acquire BrightRoll, a company that provides an advertising platform for online video, the company announced in a blog post. The price is being reported as $640 million. CEO Marissa Mayer ...