Now that the holiday season is over, things are starting to slow down a bit. But, there are still plenty of events happening ...

Meta's AI-driven recommendations boost ad ROI and user engagement, while maintaining the lowest capex among Big Tech. Read ...

Amid the pregame pageantry of last Saturday’s Big 12 Championship, commissioner Brett Yormark swiftly made his way around the ...

A year ago, the SEC ran away with the prize of top conference in college basketball by producing a whopping 14 NCAA ...

The Big 12 in particular has a very busy bowl season ahead. No. 4 Texas Tech will play in the CFP quarterfinal at the Orange ...

The partnership would focus on commercial and business operations at the league-office level while offering universities roughly $30 million. Ron Jenkins / Getty Images The Big 12 is negotiating a ...

"The Big 12 Conference is issuing a $500,000 institutional fine to Iowa State and Kansas State for opting out of their participation in the Conference’s bowl pool," the conference said in a statement.

The Texas Tech Red Raiders are the 2025 Big 12 champions after their win over BYU, and fans can now purchase official championship gear. Texas Tech defeated the BYU Cougars 34–7 to win the Big 12 ...

The Big 12 Conference announced Sunday it would fine Iowa State and Kansas State $500,000 each for opting out of bowl participation. Both schools are going through coaching transitions with Matt ...

Texas Tech running back Cameron Dickey (8) celebrates his rushing touchdown with teammates during the second half of the Big 12 Championship football game against BYU at AT&T Stadium, Saturday, Dec. 6 ...

LUBBOCK, Texas (KCBD) - It was all No. 4 Texas Tech (12-1, 9-1 Big 12) in the second half as the Red Raiders take down the No. 11 BYU Cougars, 34-7, to clinch Texas Tech’s first ever Big 12 Conference ...

The No. 4 Texas Tech Red Raiders play against the No. 11 BYU Cougars in the Big 12 Conference Championship Game tonight. The matchup is scheduled to begin at 11 a.m. CT on ABC. Fans can watch this ...