MarTech on MSN
December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork
December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. The post December 2025 HubSpot updates: Smarter segmentation, tighter AI ...
The Business & Financial Times on MSN
Beyond personas: Why brands must design for multiple selves
By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...
Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...
Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...
The "Belgium Alternative Lending Market Size & Forecast by Value and Volume Across 100+ KPIs by Type of Lending, End-User Segments, Loan Purpose, Finance Models, Distribution Channels, and Payment ...
Asimily, a next-generation cyber asset and exposure management platform, today announced enhanced microsegmentation capabilities, including new support for Security Group Access Control Lists (SGACL) ...
The term “behavioral health” refers to the connection between a person’s habits, actions, and emotional well-being, which affect their overall health. Behavioral health encompasses mental health ...
The Egocentric Online Action Segmentation (EOAS) task aims to sequentially segment untrimmed egocentric videos into distinct action segments in a streaming manner. Previous methods primarily focused ...
Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...
1 Department of Electrical and Computer Engineering, University of Washington, Seattle, WA, United States 2 Department of Applied Mathematics, University of Washington, Seattle, WA, United States ...
Wallet analytics bridges Web2 and Web3, combining blockchain and traditional data for a holistic customer view. Real-time on-chain insights empower brands to react instantly to market or community ...
In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...
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