In the wake of the 2024 Presidential election, there were endless conversations about who could be the “Joe Rogan of the Left,” a question that ignores one of the key factors of Rogan’s appeal with ...

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In the 1960’s, a developmental psychologist named David Elkind coined the term imaginary audience to describe how young adults often assume that they are constantly being watched and judged by others.

A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic divide in how news creators and influencers compete with traditional media for audience attention ...

For researchers, reflecting on their own work is part of good scientific practice. This is common across all scientific disciplines, including software research. a Though critical self-reflection is a ...

Despite being the leading mass reach medium in America, radio continues to face deep-seated misconceptions among advertisers and media planners. A new study is again showing just how far off the mark ...

Generative AI is a great tool for deepening your understanding of your audience, but it can't replace your personal experience with the audience. In the early days of building my company, I hired ...

1 Institute for Communication Science, Technische Universitaet Braunschweig, Braunschweig, Germany 2 Institute of Communication Science, University of Hohenheim, Stuttgart, Germany The ...

ABSTRACT: This study aims at determining sociolinguistic strategies that effectively correct ESL oral proficiency inapt in senior secondary school learners. The objectives are: ascertaining speaker’s ...

ABSTRACT: This study centers on, with the aid of Kenneth Burke’s Rhetoric “Identification”, a rhetorical analysis of the English works by Chinese leaders throughout three different periods (1960-2017) ...

There’s a good chance you’ve streamed music or listened to a podcast this week — and you’re not alone. Digital audio now reaches 76% of all Americans. In today’s fragmented media landscape, consumers ...